It is a program in which ticket pricing depends on demand and number of available seats. The higher the demand and the fewer the seats, the higher the ticket price.
When demand is low, however, and cheaper fares of competitors are on sale, tickets may be sold at low prices until departure date.
Whereas ticket price for the routes to which dynamic pricing now applies was previously stable and depended only on a season – after the launch of the program it will depend on purchase date, demand, number of empty seats, and seasonality. Passengers who arrange their journey in advance will significantly reduce their ticket expenses.
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